INTO is a web/print startup specializing in "cutting edge work, quick turn-around times, and a high level of web expertise." Below, INTO founder Kirk Strobeck details the creative ways his team uses Basecamp, including as a content management system and wireframing tool!
How do you use our products and why do you like them?
We depend on Basecamp. It has become a cornerstone for our project management and client communication. As soon as we get wind of a project, we've got it set up in Basecamp; it is step 1. Out of that we grow our communication--instantly gaining credibility and dependability by messaging and stockpiling infos online. Of all the aspects of our business, it's one of the few that we don't have to worry about.
However, project management isn't its only purpose at INTO. Upon browsing 37Signals we saw three letters on the footer, "API," we did a quick search for a way to connect to the backdoor of our favorite web application. After seeing the available data and the need for a simple server-side CMS that worked like Basecamp, we figured why not just use Basecamp as a CMS. We're a transparent company, so if it works — use it. We did, and we're happy to say it works great.
We now use Basecamp in the following ways:
- As a project management tool
- As a content management system
- As a website wireframing tool
As a project management tool
When someone sings, it's an incredible instrument. Not only can you hear the tune, tempo, and vibe of a song, but you can clearly absorb what is being communicated. In the same way, Basecamp is an incredble tool. While you work your way through a project, there are not only deliverable results, but a detailed record of everything that has been done and is yet to be done. It formalizes our business practices without skipping a beat and becomes a solid escape from redundant explanations... "Check basecamp, it's all up there."
As a content management system
For some light-weight websites we do what we call a "Basecamp install." In these websites we have fixed navigation and semi-flexible content. While the API doesn't support graphic integration yet, it does lend itself to text changes. Here are a few examples.
saltStudio
We didn't want to do a large CMS install for this client, because practically it only needed recent news. We could apply manual updates for the other sections. We made a backend script that checks Basecamp, and sees what new news posts are available, then writes a new content file and refreshes it for the next visit. While it is a flash movie, we simply import the textfile and have a news section. We don't only pull the messages here, but also the employee information from the "People" tab mounts data to the site.
A script checks Basecamp, sees what new news posts are available, then writes a new content file and refreshes it for the next visit.