Marketing agency True Hero asks, "As business grows, client lists expand, taxes are due, and calendars filled up, how do you keep organized?" The answer is a list of tools to keep track of people, places, and things — and Highrise, Basecamp, and Backpack make the cut.
1. Highrise is Customer Management, Assistant, White-Board, Email, To Do all in one. TrueHero recommends Highrise to all our clients. It’s a one stop place for answers when responding to sales managers, accounts and reps. Each user can see who talked to the client last, when and what was discussed. Schedule a meeting, Task or Follow-up by Company, Brand or Client. You don’t have to bother Bob on his vacation for Client X’s info – it is right there in Highrise. Easy, efficient, and effective. Love this tool and it’s inexpensive...3. Backpack is part of 37signals like Highrise. If you have the $99 package, Highrise, Backpack, and Basecamp is included. No need for Google Calendars – Backpack has a group calendar. A great alternative to mass emails, notifications and group organization. The 37signals tools work well together – one place, one app, easy.
The rest of the list includes tools like MailChimp, Mint.com, and Quickbooks. Check it out.
On initial review, I thought Highrise was too "entry level" and simply lacked features we needed like reporting and other common CRM features. This year we hired an absolute gun of a sales person and she has made a huge difference to our business. Since most of her time is spent telephone prospecting she came to me with her concerns/challenges with the CRM and how difficult it was making her job to fill in lots of fields or data we never used, the slow search capabilities (as we had around 20000 contacts) and the all around cumbersome nature of our existing CRM. 
