"Reduce 'Getting it All Done' Content Marketing Anxiety: Create Your Own System" [Content Marketing Institute] is a guide to help marketers design their own workflow system. Highrise is one of the recommended tools mentioned.
Instead of running to yet another time management book or tool, I began to look at how I work, what was causing problems, and finding ways to reduce or eliminate them. Here’s the process I used that any marketer can use, too, whether you’re a consultant, freelancer or corporate marketer...Highrise is marketed as a CRM app, but it has this really cool functionality that lets you manage tasks by client (or “contact”) and by due date. I customized it to how I work and now I know when I need to make follow-up phone calls or emails and when a task is due. I now see my task list by day and by week, which helps me stay focused.
