PlayThisGuy.com is the first service that aggregates and analyzes fantasy football advice from popular sites around the Web. The goal: Turn the experts aggregated advice into a "wisdom of the crowd" perspective so it's easier for fantasy football players to make intelligent decisions. Below, PTG's Ron Ross decribes how his team scores big with Highrise.
I run a successful fantasy football site and am always on the lookout for ways to create more time for marketing. After analyzing our needs in the off-season we realized that our CRM was taking too long to complete routine tasks and in aggregate was costing us a lot of time. In addition, we used maybe 20% of what the system had to offer. So, we started looking around and had familiarity with 37signals products from our use of Basecamp and decided to give Highrise a try.
Within a week we knew that Highrise was perfect for us. It provided the functionality we needed and not the 80% we didn't. It saves us considerable time entering new prospects, managing relationships, and reaching out to users and partners.
Tagging and Exporting
Sticking with the principal that 80% of marketing results come from 20% of activity we have found 2 key elements of Highrise essential to the success of our marketing efforts.
1) Tagging - Highrise allows us to quickly and easily manage our contacts using tags. While tags are nothing new or unique, it's how easy these tags are to manage that makes this function so helpful.
2) Exporting - We stay in touch with our users and partners frequently. Highrise makes it dead simple to export a select group of contacts and integrate with 3rd party email systems like MailChimp (our choice). The result is more communication to our community and higher traffic to our Web site.
At the end of the day, Highrise has created more time for us to market which is critical to our success.
Do you use a 37signals product in an interesting way? Let us know.
