"When Support Tickets Turn into Projects" details Zendesk's new Basecamp Target which lets you post ticket updates as messages to a Basecamp project.
Here at Zendesk we use Basecamp to qualify, plan, assess and discuss the hundreds of feature requests we harvest from customers, stakeholders and of course ourselves. Some of these feature requests are spawned of support tickets. In stead of having a manual copy-and-paste workflow, we implemented a Basecamp Target that enabled us to create a message in a Basecamp project directly from a support ticket.And that target is now available for all our customers. As with any other target you have full control over the conditions that triggers the target and what the target sends. It's enabled by an account admin in the Account tab: select Targets and then "add target". When configured and enabled it's available as an action on all triggers and automations.
