Mojca Šargač of Sweet Surveys wrote in to tell us how Getting Real helped inspire the creators of the app:
Sweet Surveys is a web-based application for creating, publishing and analyzing online surveys and questionnaires. It makes an excellent choice for both small and large companies, who want to get valuable information from their employees, customers, business partners or conference attendees.
Before we started putting together Sweet Surveys, we were told about the book Getting Real. The book completely changed our point of view on how web applications (and a company) should look and function. Before reading it, we strongly believed that a web application should have as many features as possible and that all customers' needs should be satisfied. Saying 'no' to them was out of the question. But fortunately for us, we have a very good programmer who is also a very clever guy. Janko told us that the 'satisfying every customer' approach is not a good idea. And he gave us a book.
After reading just a few lines, we realized that the 'Getting Real' approach was the right one, even if it contradicted the things we previously believed in. We were thrilled about the book. Getting Real became our company map at Sweet Surveys. We always set our own course, of course, but it helps when we're not exactly sure which road to take.
The Sweet Surveys team would like to express our deepest thanks to 37signals for giving such a practical book to the community. It is an inspiration to companies worldwide. And the entire book is good — not just some select parts. Without it, Sweet Surveys couldnít be as simple and sweet as it is. We strongly recommend it to everyone whoís realized that the old rules don't apply anymore. And it's true what the authors say: Once you start Getting Real in one area of your life, you'll see how these concepts can apply to a wide range of activities.
Creating a new survey with the 3-step survey creation wizard.
Do you use a 37signals product in an interesting or noteworthy way? Let us know.
