Campfire is where our team — local and remote — gathers everyday. We use it to chat, show each other screenshots, get feedback, upload files, collaborate on copy, share code, get alerts when sites are modified, search previous conversations, and much more.
It does so many disparate things that it's sometimes tough for us to explain its power. People get it but they don't always really get it. The screenshots and video tour at the Campfire site are a good start. But there's so much more.
A few months back, we posted a series of entries at Signal vs. Noise about 37signals' usage of Campfire to show 1) how we work and 2) all the little things that we get done in Campfire every day. All screenshots from the series are from real usage and were taken during a single week. It will give you lots of ideas on how you can use the group chat tool and you'll see why we couldn't live without it.
Behind the Scenes at 37signals posts:
Design
Coding
Sysadmin and development
Copywriting
Support
Miscellaneous
Postscript
And here's a sample of what you'll find in these posts:
Ryan commits a change. Then he uploads a revised screen and explains what’s different.