Musings of a Marketing Maven calls Basecamp "a great tool for virtual project teams."
I often work with an extended team of experienced designers, writers, web producers, developers and so on. Collaborating with other team members — or our mutual client — used to be a challenge before we discovered Basecamp from 37Signals. Basecamp offers a safe, secure, inexpensive hosted service to coordinate our activities. It’s lightweight, easy to use, and works well for both Windows and Mac OS X users across a range of browsers.We can manage a joint calendar with milestones and simple assignments, keep an active to-do list, post messages, upload/download project files, and share comments on work in process. The user interface for managing content is simple and straightforward, as long as you rename Basecamp’s default categories into tags that are relevant to your client and/or the project...
This is a wonderful tool for small businesses, especially those in the creative arena, operating without an in-house IT staff. It’s especially helpful if you run your business without an Exchange server because it provides some of the core functionality of Sharepoint with much less hassle for server administration.
Christine Thompson, the blog's author, advises clients on strategy and marketing and previously held senior marketing and product management roles at Apple, Aldus (now Adobe), HP and VisiCorp. Her firm is Informing Arts.
