Steve Rubel, senior marketing strategist at Edelman says Highrise is set to rock the contact management biz. A big reason: Highrise's ability to work hand in hand with email. (You can send, BCC, or forward emails to Highrise and they'll automatically be attached to the right person’s page.)
Highrise is impressive. It is a particularly invaluable, simple, lightweight tool for PR, marketing or sales professionals. It streamlines a key part of the business that requires lots of tracking...I assure you it will rock the media contact management business...Each Highrise screen can include contact notes, tasks, images, recent emails and more. This last part is awesome, particularly for PR pros. Everyone on a team can bcc: a special Highrise email address for the page that tracks a particular journalist they are following. You can do this right in Outlook and your emails - as well as others - will automatically get attached to the page. There's also a special dashboard that brings all the information together.
