I completely recommend buying this book if you’re a small business owner, or wish to give a present to another small business owner. The information is to the point, actionable and clear. Many business owners take years to grasp the concepts in this book, taking the hard way to success. This book provides a clear understanding of what to focus on and what not to focus on. And it’s often the opposite to what you’d expect.
Jay Smith of Livid Instruments on the book (via email):
I run a small computer music instrument manufacturing company in Austin, TX. I have spent the past few months reading a lot of small business books as my business is growing pretty rapidly, kind of a desperate attempt to get a tighter grip! This was the last book on my list, I picked it up after reading a review in NY Times. I only glanced at the review and was interested, but it seemed hipster enough for me to leave for dessert. Man I wish I would have filled up on dessert before having a really bland dinner! Great stuff, a lot of these ideas are things I constantly think about, but my totally intuitive, non-schooled business ideas felt just like that, uneducated assessments. Just wanted to say great book, great read, and great concepts. I love the informality of it.
Alice Kupcik of Salsa Retreat wrote in:
I just finished reading "Rework" and loved it, so I decided to drop you a line and let you know that I am grateful that you wrote the book. I am myself a "Starter", I launched my own profitable successful small business 2 years ago, and although my business is in "Travel & Recreation", I can validate your points. Here is the most important thing: It was helpful for me to read your perspective, especially in the areas of "Competitors" and "Evolution", because it confirms what I have been thinking all along, but constantly have to defend in discussions with my MBAs and otherwise business-oriented friends. I do say "no" by default, only offer what I personally would like, and don't try to match what anybody else offers. If people look for something different and I can recommend someone who does just that, I send them there. Again, it is helpful to know that you built a successful business on these principles, and I will do the same without wasting my time having second thoughts or getting side-tracked by mainstream opinion. And I won't feel bad about never having completed the business plan template I downloaded two years ago.
And here's what reader Trevor O'Sullivan, General Manager at DTS International, had to say about it via email:
I have just finished reading Rework and had to let you know it has just overtaken The 4 Hour Work Week as my favourite book of all time. I love the way you guys think and what you are doing. Being a business owner and someone dedicated to the customer experience i think you guys are on the money with everything you said in Rework. As a business that works with a lot of Learning and Development professionals i have to read a lot of bullshit books by people who know about as much about the real world application of their topic as i do about quantum physics - it is incredibly frustrating! Thank-you for getting back to the point, stripping the bullshit out of business and giving real, practical and useful information for people to apply.
And don't forget REWORK makes a great holiday gift too!