What do you do?
Jochem Wijnands (my cofounder) and I publish TRVL, the world's first travel magazine especially designed for iPad. We have had over 500,000 pageviews since Dec 1st and we have a 5 star customer rating in the US App Store. There is no other magazine that can say that.
The last couple of weeks there has been a lot of talk about magazines "failing" on iPad. It's a one-sided story, really. Not all magazines are failing. What they forgot to mention is that the real change is coming from TRVL and other indie publishers. We are setting the standard and conventional magazines will need to let go of old their formats and pricing to also become a success.
Why do you need Basecamp?
TRVL is a community of writers and photographers. Basically, we are a community of travelers. Our contributors live far apart. We needed a tool that could synchronize our work, that could help us use our time efficiently.
Why do you like Basecamp?
We apporach each issue of TRVL, each story, as a project. Basecamp is perfect for that. Per project we have created a timeline and to-do lists, so that everybody is focussed and knows what is expected and when. Because we work with different time-zones, it is great to have one place on the web where meet and communicate. We use it to structure our internal communication. We don't send each other emails but messages using Basecamp. Email is for the outside world!
What did you use before?
We started out using Basecamp from the start. We all have experience with other (web-based) applications, such as Google Docs, Things and Dropbox, just to name a few. But we knew that, because of all the deadlines and complex communication, our organisation needed something more sophisticated. Basecamp was the answer.
Tell us about a situation where Basecamp helped you out.
We are working on at least four or five issues of TRVL at a time. That's a lot of deadlines. One of our first deadlines was deadlier than any other: getting our app approved by Apple. Obviously, this was critical. That's when Basecamp proved its value to us. Our whole organization was tuned into reaching that deadline and Basecamp was our core organizing tool. We never had any discussion about what needed to be done when, it was clear to everybody. It was wonderful.
Any tips for other customers?
Get everybody in, make sure email is killed and only run things through Basecamp. You will get a nice archive, peace of mind, and you will find everything in one place.