Steven Macdonald is E-commerce Manager at Hurtigruten, an international cruise/travel company. The company recently decided to cut down on internal email and use Basecamp and Macdonald discusses the result in "Project Management made easy."
All projects, meetings and ideas are now discussed in Basecamp and are shared between E-Commerce, IT, Reservations, Marketing and Web. Not only are we able to track projects, it also removes the necessity of reporting as the projects provide an overview of progress. Instead of writing up summaries or completing excel sheets; we are now able to link to the project directly.
Karl Philip Lund, Hurtigruten Web team summarized our initial approach with “The secret to getting basecamphq to work in large organizations is to start small. As time goes by, the value becomes very clear.” As online sales increase, the management is becoming more interested in our web activities. We have created accounts for each of the management and they can now view exactly where their budgets are being spent!...
Basecamp allows us to track all of our projects and is the best communication tool we use at Hurtigruten. After each meeting, our action plan now begins with “Create project in basecamp”.