Rework by the guys behind Basecamp and Highrise (i.e. 37signals) is a piece of simple, effective mastery.
They tear to pieces the bureaucratic, corporate conforms of the business world and instead apply a brilliant flow of all things sensible, normal and just simply rational.
It's all in bitesize chunks so it's perfectly made for the "dipper" kind of reader.
I can't blow its trumpet anymore. It nails starting a business, a brand, an idea and managing it to fruition wonderfully well.
It stands tall on my bookshelf and it's an immediate top 5 business book of all time for me now.
The REWORK letters page features more reader stories.