Just a quick note to say that we wouldn't be where we are today without the systems you guys have created. Our site - theory11 - is the most active underground magic training destination.
We teach instructional magic tricks and bring people from all sides of the magic industry (stone cold beginner to hobbyist to professional) together to learn and advance the artform. We launched one week short of one year ago today with a team of eleven (hence the name) of the best minds in the magic industry, from Chris Kenner (executive producer, David Copperfield) to Wayne Houchin (creative consultant to Criss Angel) to Dan White (lead creative consultant to David Blaine).
We create all of our products - downloadable videos and DVD's - entirely in house using Final Cut Studio, After Effects, Motion, and every Adobe product under the sun. But the real crux of our system is Highrise. We use it in managing projects, production, post-production, and marketing. We use it to stay organized. We use it to manage our authorized retailer clients around the world. And we couldn't breathe as well or sleep as well without it. So in summary, I really just wanted to say that I appreciate everything you guys are doing. Rock on.
Jonathan followed up later with more information, including details on how Getting Real has influenced theory11:
I'm sure you'll see the influence of Getting Real in just about everything we do.
Our goal is to advance this artform, and to do so, we must make learning magic clear and approachable while maintaining the underground presence that we cultivate and thrive on. As a site that appeals to all sides of this industry - from beginner to advanced - it's always a challenge to keep what we do simple enough for anyone to jump into, but advanced enough to provide for and appeal to some incredible talent.
We're always improving and polishing things up, but this focus on simplicity and clarity is evident all over the site - especially in our 1-on-1 section, where one can learn anything from a quick trick to some knuckle-busting move, most of which are priced between $4.95 and $9.95. Everything in that 1-on-1 section is downloadable, meaning you can watch it, learn it, and practice it instantly via Quicktime high-res download. We also work directly alongside the US Playing Card Company (makers of Bicycle playing cards) in creation of our own custom-designed, elite quality playing cards. They are normal decks - only differing in design and in higher quality.
In a nutshell - we always have a lot going on — and the only way we stay organized and on top of things is through passion, dedication, a laughably small amount of sleep — and Highrise. ;)
Do you use a 37signals product in an interesting or noteworthy way? Let us know.